Generative AI music startup Boomy has inked a global distribution deal with Warner Music Group-owned indie label distributor ADA Worldwide, in what it calls a “first-of-its-kind” partnership.
ADA, Warner’s independent distribution and label services arm, distributes music for a number of indie labels, and now it will also distribute music from Boomy, a platform that enables artists to create music with the aid of AI. The platform also functions as a label and music distributor.
According to California-headquartered Boomy’s website, artists on the platform – which launched in 2019 – have created more than 18.1 million tracks to date.
Under the deal with ADA, Boomy’s A&R team “will bring top artists and exclusively curated music from the Boomy roster to ADA,” the companies said in a statement on Wednesday (November 29).
The deal “represents WMG’s interest in unlocking new possibilities to enhance creativity while protecting the rights of artists,” the statement added.
Some of the artists that will benefit from this partnership have already been revealed, among them Denver, Colorado-based rapper and producer Jelie; German artist and harpist Katirha (who is described as having released the “first album ever to combine AI and harp”); Boston-based producer and beat-maker Lightfoot; artist, rapper and entrepreneur Paperboy Prince; and techno and lo-fi music project Plague of Grackles.
Select Boomy artists will be distributed and marketed by ADA across platforms such as Apple Music, Deezer, Meta/Instagram, Pandora, Snap, Spotify, TIDAL, TikTok and others.
“This partnership will lead to incredible opportunities for Boomy artists to reach new audiences and help amplify how they make and share their music. We look forward to collaborating with ADA’s talented team,” Boomy Co-Founders Alex Mitchell and Matthew Santorelli said in a joint statement.
“We’re living in an incredibly exciting moment at the nexus of music and technology. We’re learning, we’re experimenting, and we’re responsibly exploring ways to meet this moment,” added ADA President Cat Kreidich.
“The Boomy team is providing artists with the tools to unleash new forms of creativity, and we’re excited to help take that to the next level, bringing the best of Boomy to the marketplace in an impactful and strategic way.”
“This partnership will lead to incredible opportunities for Boomy artists to reach new audiences and help amplify how they make and share their music.”
Alex Mitchell and Matthew Santorelli, Boomy
Boomy briefly found itself at the center of the music industry’s fight against artificial streaming earlier this year, when Spotify removed some of the platform’s tracks from its music streaming service, and briefly shut down Boomy’s ability to upload to the DSP, after reportedly detecting artificial streams of the tracks in question.
The Financial Times reported that some 7% of Boomy’s tracks were removed.
Boomy’s access to Spotify was restored after several days, and the company vowed to “continue to work with industry partners to address issues of fraud or artificial streaming.”
There was no suggestion that Boomy itself was involved in artificial streaming.
“We’re living in an incredibly exciting moment at the nexus of music and technology. We’re learning, we’re experimenting, and we’re responsibly exploring ways to meet this moment.”
Cat Kreidich, ADA
Five months later, Boomy entered into a partnership with blockchain-powered streaming content auditor Beatdapp, a Vancouver-based company that boasts it can “find missing royalties and identify streaming fraud.”
Amid ongoing concerns in the music industry about AI algorithms being trained on copyrighted music without authorization, Boomy said in its statement on Wednesday that it “does not train models on copyrighted musical works without permission from rightsholders”.
It added: “Instead, Boomy’s AI systems enable human creators from all over the world to make their own original music, even if they lack expensive tools or a formal music-making education.”Music Business Worldwide
