Secretly Distribution in the in-house distribution arm of Secretly Group.
As such, it handles distribution for labels including Secretly Canadian, Jagjaguwar, Dead Oceans Ghostly International, and The Numero Group, in addition to rightsholders outside the Secretly Group.
Independent labels who have been served by Secretly Distribution include Arbutus Records, Asthmatic Kitty, Captured Tracks, Chapter Music, DFA Records, FatCat Records, No Quarter, Sacred Bones Records, Tri Angle, Underwater Peoples, and Winspear.
In December 2019, Secretly Distribution announced it had joined forces with Nordic technology group NoordRights to launch Secretly Noord.
Secretly Noord provides distribution, marketing and technology services and tools to Nordic labels and artists of all sizes.
Secretly Distribution was, in 2018, the very first distributor to share the value of Spotify equity with the labels and artists it distributes, distributing to its distribution clients over 80% of the value it received based on usage data.
In February 2019, Secretly Distribution announced that it had left its partnership with Warner/ADA for physical distribution in the US, and instead moved its business to AMPED.
Secretly Group is headquartered in Bloomington, Indiana, with additional offices and staff in New York, Chicago, Austin, London, Paris and Berlin.Music Business Worldwide