France-born music streaming service Deezer has partnered with Austrian telco A1 Telekom Austria Group to launch a new co-branded music service called A1 Xplore Music by Deezer.
New and existing A1 customers can sign up for A1 Xplore Music by Deezer directly with their local providers such as A1 Austria or an A1 Group provider within the CEE region.
Described as “the first multi-country European partnership between a telco operator and a music streaming service of its kind”, A1 Xplore Music by Deezer will launch in additional A1 Telekom Austria Group countries in early 2021.
A1 Telekom Austria Group is listed on the Vienna Stock Exchange and has around 25 million customers.
The service provider is currently operating in seven countries: Austria, Bulgaria, Croatia, Belarus, Slovenia, the Republic of North Macedonia (A1) and the Republic of Serbia (Vip mobile).
At launch, the new service will be available to approximately 8.5 million A1 customers in Austria, Slovenia and Bulgaria.
The partnership will see A1 customers in the launch countries get access to curated A1 Xplore Music playlists including local and global content from Deezer.
The services also includes unlimited access to all Deezer features and content for A1 customers, including Channels, collections and playlists made by A1 and Deezer editors, Flow, which is Deezer’s ‘endless mix’ feature, Daily mixes, Discovery, Lyrics, Deezer’s in-app song recognition tool Songcatcher, and the Shows tab for access to all of Deezer’s podcasts.
“We can’t wait for A1 customers to discover and listen to all that Deezer has to offer.”
Ralph Pighin, Deezer
Ralph Pighin, SVP Europe, Asia and Africa at Deezer, said: “We want every music and podcast fan to feel that A1 Xplore Music by Deezer is the best place to find all of their favorite audio entertainment.
“Our new partnership is the easiest way for millions of people in Austria and Eastern Europe to have the most personalized and localized experience.
“We can’t wait for A1 customers to discover and listen to all that Deezer has to offer.”
“With today’s launch of A1 Xplore Music by Deezer we support our Group strategy in regards to entertainment and new services.”
Gernot Rasch, A1 Telekom Austria Group
Gernot Rasch, Group Director & Operations, A1 Telekom Austria Group, added: “With today’s launch of A1 Xplore Music by Deezer we support our Group strategy in regards to entertainment and new services.
“We see entertainment and the associated music offering as one of several new growth areas and the numbers prove us right. According to Goldman Sachs, 1.15bn people will pay for music streaming by 2030.
“Besides, A1 and Deezer combine the best of their assets to provide our customers with hours of entertainment, listening and learning.”Music Business Worldwide
