Paris-born music streaming platform Deezer is expanding its partnership with Latin American e-commerce giant Mercado Libre.
Deezer will be joining Mercado Libre for the launch of its new Meli+ service, described as an ‘all-inclusive retail and entertainment subscription service’, which is being rolled out in Mercado Libre’s main markets, Brazil and Mexico
Mercado Libre is present in 18 countries and reports to have over 100 million unique active users.
Deezer says that the deal forms part of its continued “strategic partnership-led expansion across the world”.
Other such partnerships include ones with TIM and Globo in Brazil, as well as with German broadcaster RTL Deutschland.
Deezer originally announced the partnership with RTL in November 2021 and expanded it last summer to launch its service within the RTL+ app.
Mercado Libre’s new Meli+ service now includes a full year of premium music streaming from Deezer.
In addition to Deezer, the Meli+ program includes free shipping to eligible products, as well as access to several VOD services.
“Launching Meli+ is a landmark achievement for Mercado Libre and Deezer is playing an essential role in one of the world’s most complete entertainment and retail subscriptions,” said Sean Summers, Chief Marketing Officer at Mercado Libre.
“Our subscribers will now be able to enjoy their favorite artists and discover new music experiences on a world-class streaming platform. I have no doubt that our subscribers will love what Deezer has to offer.”
“Our connection to Latin America is solid, especially with our strong market position in Brazil, and we can’t wait for more people to enjoy their favorite music on Deezer through Meli+.”
Stephane Rougeot, Deezer
Stephane Rougeot, Deputy CEO, Deezer, said: “Our connection to Latin America is solid, especially with our strong market position in Brazil, and we can’t wait for more people to enjoy their favorite music on Deezer through Meli+.
“Music engages people in powerful ways and can greatly enhance customer connection to a brand, which makes Deezer and Meli+ a perfect match. We are very proud to be a part of this momentous launch.
Added Rougeot: “It’s another great step for us in executing on our partnership strategy by delivering fantastic music experiences to new fans.
“With relatively low market penetration for premium music streaming in LATAM, the launch of Meli+ with Deezer holds new growth opportunities, not only for us and Mercado Libre, but for the entire music industry.”Music Business Worldwide