Universal Music Greater China (UMGC), a unit of Universal Music Group (UMG), has appointed William Hsieh as Managing Director of Universal Music Taiwan, and Senior Vice President of UMGC, effective immediately.
Hsieh joins UMG from Chinese interactive fitness tech firm Fiture, where he served as Vice President of Content.
Previously, he was Group Vice President for Space Cycle, a wellness studio chain integrating music, community, and technology. He also played a role at Electronic Arts Asia as Head of Regional Operations & Strategy.
Known for a career spanning music, sports, and gaming, assumes his role at Universal Music Taiwan in Taipei, reporting directly to Timothy Xu, Chairman and CEO of UMGC.
Hsieh’s appointment came just weeks after Xu, former President & CEO of Taihe Music Group and former Chairman & CEO of Greater China for Sony Music, joined UMGC.
With roots in the music industry dating back to his 1993 internship at Sony Music Taiwan, Hsieh’s expertise covers international and domestic repertoire marketing, artist management, and strategic business development.
Hsieh’s appointment marks the latest in a string of recent hires at Universal Music Greater China.
Prior to Hsieh and Xu’s appointments, UMGC named Carol Ding as Senior Vice President & Head of Digital and Commercial last year and Nan Jin as Head of Communications in 2020.
“We are enthused to welcome William Hsieh to the management team of Universal Music Greater China.”
Timothy Xu, UMG
Commenting on the appointment, Timothy Xu, Chairman and CEO of Universal Music Greater China, said: “We are enthused to welcome William Hsieh to the management team of Universal Music Greater China.
“I have confidence that, given William’s multifaceted industry experience and his profound grasp of the content business, he is perfectly positioned to spearhead our business expansion, innovation, and growth for the Taiwan market.
“Taiwan’s pop music culture holds an indispensable value in the wider Chinese music scene, and I look forward to working with William to further amplify Chinese music across the Greater China region and onto the global stage.”
“My sincere gratitude goes out to Timothy for placing such trust in me.”
William Hsieh
Hsieh added: “I’m thrilled to be returning home to Taiwan, especially with the privilege of leading Universal Music Taiwan – a music company with an unparalleled legacy. My sincere gratitude goes out to Timothy for placing such trust in me.”
Hsieh continued: “Over my three-decade-long career, from traditional record labels to tech-driven startups, music has remained my guiding thread. It’s deeply gratifying to come back to the music industry, the very starting point of my professional journey.
“I look forward to collaborating with our exceptional team at Universal Music to cultivate talent, bridge cultures, and forge innovative partnerships across this vibrant landscape. Collectively, we will harness the vast potential our region presents.”
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