Pop sensation Ariana Grande has signed with Brandon Creed and his recently established firm, Good World Management, as her manager.
The news was first reported by Billboard on Sunday (December 10), citing sources.
“She wants the focus to be her art and he puts her artistry and vision before anything else,” one of the unnamed sources said. “He is the perfect person to help her execute her visions for this next chapter of her life and career.”
Creed is an industry veteran whose past clients include Bruno Mars and Lizzo.
He officially launched Good World Management in July after six years under Jeffrey and Irving Azoff’s Full Stop Management, bringing with him Troye Sivan, Charli XCX, Mark Ronson, Orville Peck, Charlotte Lawrence, Emile Haynie, Jake Wesley Rogers, Brett McLaughlin and Tame Impala to his new company.
In December 2019, Creed told MBW in an interview that real artists are “breaking very big, very fast because there’s a thirst for superstars.”
“For me, it’s about working with artists that stand for something, have a vision and are superstars in the true sense of the word – and it always will be,” Creed said.
Grande’s signing marks the third major recent addition to Creed’s roster, following the inclusion of former Fifth Harmony member Normani in August and Demi Lovato in September.
Grande’s move follows her departure from longtime manager Scooter Braun’s SB Projects in August.
Grande boasts eight charting albums on the Billboard 200, with six reaching the top 10 and five securing the No.1 spot. Her latest release, Positions, debuted at the top in 2020 and spent two weeks at No. 1.
The pop star recently teased her seventh studio album on Instagram. She is set to star as Glinda in the Wicked film alongside Cynthia Erivo, slated for release in November next year.
Variety reported that Grande was approached by numerous management firms after parting with Braun’s company,
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