Ingrooves Music Group has unveiled a raft of updates to its Dispatch marketing platform.
The marketing suite allows users to manage campaigns and digital asset collections and uses Ingrooves’ patented AI technology to make prescriptive recommendations in real time based on changes in the marketplace.
Specifically, the updated platform now provides marketing suggestions, coordinates multiple release marketing campaigns, fosters team collaborations and organizes digital assets in a shared workspace.
The new Dispatch platform also provides labels with best practice recommendations to guide setup for new projects and enables label managers to plan ahead on projects, assign tasks, create deadlines and more.
“From day one, Dispatch has been a huge help in organizing releases and it just keeps getting better.”
Denny Sanders, The Label Group
“In today’s global marketplace with audiences fragmented across an ever-growing number of platforms, running multiple marketing campaigns has become increasingly complex,” said Elliot Swan, Head of Product at Ingrooves.
“Dispatch helps labels deal with these challenges through dynamic recommendations and time-saving efficiencies. We’re already seeing a dramatic increase in usage by early adopters of this new upgrade.”
“In today’s global marketplace with audiences fragmented across an ever-growing number of platforms, running multiple marketing campaigns has become increasingly complex.”
Elliot Swan, Ingrooves
Denny Sanders, CEO of The Label Group said: “From day one, Dispatch has been a huge help in organizing releases and it just keeps getting better.
“Having a space where multiple marketing teams can go to run and setup campaigns has been amazing.”
“In Dispatch, Ingrooves has created a platform that merges the admin that is needed to manage distribution and data, alongside cloud-based asset management and access.”
Gil Gastelum, Cosmica Artists
Gil Gastelum, Founder of Cosmica Artists, said: “In Dispatch, Ingrooves has created a platform that merges the admin that is needed to manage distribution and data, alongside cloud-based asset management and access.
“It’s a Dropbox-type platform that is integrated into your record deal. It eliminates extra steps, streamlines processes and enables us to work at the fast pace we require.”Music Business Worldwide
