Spotify has expanded the availability of its standalone kids app to the UK and Australia.
Spotify Kids is now available in Australia, the UK, Ireland, Denmark, Sweden, and New Zealand and will eventually roll out to all markets that have Premium Family.
Initially launched in in beta in Ireland in October 2019, the app is exclusive to Spotify Premium Family subscribers and intended for children, ages three and older.
The app is ad free and parents can select the “Audio for Younger Kids” or “Audio for Older Kids” options.
The expansion of Spotify’s standalone children’s app comes amidst a rise in audio content for children.
“Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners.”
Alex Norström, Spotify
Spotify’s Chief Premium Business Officer Alex Norström, said: “Spotify is committed to giving billions of fans the opportunity to enjoy and be inspired by music and stories and we’re proud that this commitment now includes the next generation of audio listeners.
“We are excited to be expanding the Spotify Premium Family experience with a dedicated app just for our youngest fans. SpotifyKids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories.“
“It’s brilliant to have Spotify’s support to make the internet a safe and encouraging place for young people to learn, find their voice, and explore their identities.”
Will Gardner, UK Safer Internet Centre
Will Gardner OBE, Director of the UK Safer Internet Centre: “It’s brilliant to have Spotify’s support to make the internet a safe and encouraging place for young people to learn, find their voice, and explore their identities.
“For many, music is an essential part of self-discovery so to have a safe space for children to begin this journey is very welcome.
“Safer Internet Day, organised by the UK Safer Internet Centre, on Tuesday 11th February, is all about supporting young people to harness the internet for good and we encourage new technologies that help us achieve this.”
Music Business Worldwide
