Music licensing company Songtradr has raised $4m in a Series A funding round to support ongoing expansion.
Santa Monica-based Songtradr directly represents the music of over 140,000 artists and catalogs from 150+ countries.
Its core business is to pitch this material to leading players in the TV, advertising and movie worlds – as well as online YouTube channels and other digital partners.
The recent funding round brings its total amount of capital raised to $9m.
Paul Wiltshire, Founder and CEO of Songtradr said: “In this past year, we’ve dramatically expanded our market reach and capabilities, established industry-first features, and have created numerous key partnerships that have allowed us to gain brand-recognition and trust.
“The completion of our Series A funding is an exciting step that will further support our progress and empower our innovation in the music industry.”
paul wiltshire, songtradr
“The completion of our Series A funding is an exciting step that will further support our progress and empower our innovation in the music industry.”
The lead investor in the round was Richard White, CEO and founder of Australian cloud-based software solution WiseTech Global.
White has over 30 years experience in software development, embedded systems and business management.
“Songtradr’s truly powerful and unique business model is reshaping the entire landscape of music licensing and rights management.”
richard white, lead investor
He said: “I rarely invest outside of my interest in WiseTech Global, however Songtradr’s truly powerful and unique business model is reshaping the entire landscape of music licensing and rights management.
“I trust in Paul Wiltshire’s leadership and vision and in his ability to grow Songtradr and expand it’s reach and product depth, whilst I continue to grow WiseTech Global.”
Towards the end of last year, Songtradr hired music sync industry veteran, Steve Celi, as VP of Creative Services.
Celi has 20+ years of experience in music and TV, most recently managing music for Fox On-Air Promotion, where he oversaw all aspects of music usage for the entire prime-time lineup.
In August, Songtradr announced a major new partnership with Mood Media – the corporation which provides in-store music to retail chains across the Americas, Europe and beyond.
Music Business Worldwide
