Fleetwood Mac’s 1977 hit Dreams has generated over 36 million global streams in the last two weeks alone, up 212% from the previous fortnight, with downloads up 1,188% over the same period, Warner Music Group’s Global Catalog Division has confirmed.
The classic track exploded when a TikTok video of Idaho resident Nathan Apodaca aka DoggFace208 lip-syncing Stevie Nicks’ vocals whilst skateboarding and drinking a bottle of Ocean Spray juice went viral.
The TikTok star has 4m followers and 41.9m likes.
The video ignited a “Dreams Challenge” with people all over the world making their own version of the video on TikTok and other platforms.
Fleetwood Mac’s Mick Fleetwood and Stevie Nicks also made their own TikTok videos to the song.
The song reached No.1 on iTunes, climbed to as high as No.6 on Spotify’s US chart, and re-entered the Billboard Hot 100 (dated October 17) at No. 21, landing on the chart for the first time since its original release.
Dreams has seen a 314% increase in average daily Spotify streams from 23-27-year-olds, and a 245% increase from 18-22-year-olds since the original video was posted.
The viral phenomenon also saw people revisit or discover Fleetwood Mac’s back catalog, with The Chain and Landslide both also hitting the Spotify US chart.
Across all streaming services, plays of Fleetwood Mac’s catalog were up 68% to 128.7 million streams over the last two weeks.
The track has been heard more than 230 million times in the last two weeks across streaming services, social media, and US radio, according to Warner Music Group.
Fleetwood Mac’s iconic album Rumours, which includes Dreams, topped the charts when Warner Records released it in 1977, hitting No.1 on the Billboard 200 and certified 20X RIAA platinum, with the song itself reaching No.1 on the Hot 100 chart.
Rumours was also ranked as one of the top five best-selling rock albums in Nielsen’s 2020 mid-year report, while Fleetwood Mac was named the fourth best-selling rock artist this year.
Fleetwood Mac has sold more than 100 million records worldwide and the band was inducted into the Rock & Roll Hall of Fame in 1998, with Nicks also being inducted as a solo artist in 2019.
“It’s exciting for us to think about a whole new generation of fans discovering the unmistakable sound of Fleetwood Mac and expressing themselves through this iconic song.”
Kevin Gore, Warner Music Group
Kevin Gore, President of Global Catalog, Recorded Music for Warner Music Group said: “It’s exciting for us to think about a whole new generation of fans discovering the unmistakable sound of Fleetwood Mac and expressing themselves through this iconic song.
“Nathan’s video and the resulting Dreams Challenge has created a moment of pure joy shared by people all over the world.
“This phenomenon also shows how evergreen hits can have the same impact, the same virality, as the biggest songs of today, especially when streaming has erased the boundaries of geography and genre, bringing music of all eras to fans of all ages.”Music Business Worldwide
