Canadian singer, songwriter and record producer Grimes is delving deeper into artificial intelligence with a new project that would allow creators to use over 200 AI-generated tracks featuring her voice in their video content.
The artist teamed up with Los Angeles-based design and development studio CreateSafe and music technology platform Slip.stream to allow creators to incorporate GrimesAI songs in their videos, podcasts and livestreams on any platform.
Grimes’ AI project Elf.Tech, powered by CreateSafe’s Triniti API, allows musicians and artists to integrate Grimes’ vocals into their original compositions and distribute them to major streaming platforms like Spotify, Apple Music, and Tidal. Users can create songs using Grimes’ voice in exchange for a 50% share of the master recording royalties.
As explained by CreateSafe in May, Elf.Tech lets fans and creators upload pre-recorded acapellas or record their own set of vocals to be transformed into a ‘GrimesAI-1 voiceprint.’ This voiceprint comes out as a WAV file that users can add to new sound recordings, which are owned by themselves.
“GrimesAI-1 does not claim any ownership of the sound recording or the underlying composition (unless that composition is a cover of a Grimes song),” according to the Elf.Tech platform.
Grimes and CreateSafe also partnered with Believe-owned TuneCore in June to let artists distribute collaborations created through Elf.Tech.
“creators will now have the unique opportunity to enhance their videos with GrimesAI music, opening up new horizons for artistic expression.”
Daouda Leonard, CreateSafe
The latest partnership with Slip.stream is expected to see GrimesAI songs reach over 300,000 creators, according to the announcement. The companies are banking on the popularity of user-generated content on platforms like TikTok and YouTube to drive discovery and marketing.
Slip.stream’s platform facilitates music downloads and expands artists’ reach by distributing their music across popular social channels, generating digital royalties based on subscription revenue.
CreateSafe Co-Founder and CEO, Daouda Leonard, said: “Central to the mission of Grimes and CreateSafe is empowering artists with the means to not only conceive and collaborate on their creations but also to share them with a global audience.
“Through our partnership with Slip.stream, creators will now have the unique opportunity to enhance their videos with GrimesAI music, opening up new horizons for artistic expression. Simultaneously, musicians will gain access to the burgeoning creator economy at an unprecedented scale via Slip.Stream.”
“At Slip.stream, our mission is to change the music industry by breaking down barriers and enabling creators and musicians to elevate their creativity by bringing them together.”
Jesse Korwin, Slip.stream
Jesse Korwin, CMO & Co-Founder at Slip.stream, added: “We’re beyond excited to be collaborating with a groundbreaking visionary like Grimes. At Slip.stream, our mission is to change the music industry by breaking down barriers and enabling creators and musicians to elevate their creativity by bringing them together. This partnership is a big step forward in that endeavor.”
In addition to this partnership, Slip.stream has recently unveiled a new suite of AI tools, including an AI-powered ‘natural language’ search, a Magic Playlist Maker, and a Video Soundtrack genie.
The new partnership comes as AI-generated tracks continue to gain traction in the music industry. Last week, US and Brazil-based music creation platform Moises unveiled an AI-powered platform called Voice Studio that allows vocalists to license their own voices and sell them to producers and content creators.
In August, Kits.AI — an AI voice platform backed by Kygo’s Palm Tree Crew fund, Austin Rosen’s Electric Feel Ventures, Anthony Saleh’s WndrCo, 3LAU, Steve Aoki, and Wyclef Jean — achieved over 1 million audio clip conversions within a few weeks after its launch.
Voice cloning has also made waves in the streaming industry. Last month, Spotify unveiled its own AI-powered voice translation tool for podcasters.
Music Business Worldwide
