In his new role, Nadel will continue to be based at Atlantic’s headquarters in New York City.
He joined Atlantic straight out of college in 1997. While moving up the A&R ranks, Nadel went on to sign artists like Zac Brown Band, 2016 multi-Grammy nominee Sturgill Simpson, and Icelandic band Kaleo, among others.
At the same time, he led marketing campaigns for artists such as Ed Sheeran, Coldplay, and Vance Joy.
In 2015, Nadel forged a partnership between Elektra and Grammy-winning producer Dave Cobb’s Low Country Sound label, whose releases so far include the celebrated Southern Family compilation.
“Atlantic has a homegrown tradition of nurturing our leaders from within the family, and Gregg is a shining example of that philosophy,” said Atlantic Chairman & CEO Craig Kallman.
“Gregg has literally grown up at this company, evolving into one of the most gifted and admired A&R people in the business, while at the same time becoming a marketing ace for superstars and new artists alike.”
craig kallman, atlantic records
“He has literally grown up at this company, evolving into one of the most gifted and admired A&R people in the business, while at the same time becoming a marketing ace for superstars and new artists alike.
“Each label within Atlantic has a distinct, independent point of view, and Gregg has proven time and time again that he has the vision, taste, deep knowledge, and broad experience that make him the perfect choice to carry the esteemed Elektra name into the future.”
Atlantic Chairman & COO Julie Greenwald said: “I first met Gregg 12 years ago when I joined Atlantic. He was a very smart, thoughtful marketing guy who was also doing A&R and had identified some great baby acts.
“So Craig and I decided to split him down the middle – I’d work with him on marketing and promotion strategy, and Craig would teach him how to become an amazing record-maker.
“Gregg is a real rarity in our business – a great A&R guy who can also put together a killer marketing campaign from the ground up. There is no doubt his superb taste and business savvy will make the new Elektra a centre of musical excellence.”
julie greenwald, atlantic
“As a result, Gregg is a real rarity in our business – a great A&R guy who can also put together a killer marketing campaign from the ground up. There is no doubt his superb taste and business savvy will make the new Elektra a centre of musical excellence.”
Elektra founder Jac Holzman said: “I’ve come to know and admire Gregg’s passion for new music, the quality of his choices, and his willingness to go out on a limb — all key to having multiple successes.”
Nadel himself added: “I am thrilled to be part of a new chapter in the history of this revered label. Since the day Jac Holzman launched Elektra as an indie label nearly 67 years ago, the label has stood for quality, driven by an artist-centric, entrepreneurial spirit.
“Since elektra launch 67 years ago, the label has stood for quality, driven by an artist-centric, entrepreneurial spirit. I’m looking forward to carrying on that tradition.” gregg nadel, elektra
“I’m looking forward to carrying on that tradition by making Elektra a home for special artists with unique visions.
“Having spent my entire career in the Atlantic family, being given the opportunity to oversee one of its legendary labels is a dream come true. I want to thank Craig and Julie for this fantastic opportunity.”
The Elektra Records roster includes artists such as Fitz and the Tantrums, Kaleo, Anderson East, Brent Cobb, Saint Motel, Finish Ticket, and others.
Founded in 1950 by Holzman, Elektra has since launched the careers of Judy Collins, the Doors, and the Stooges.
In 2004, with the new independence of Warner Music Group following its sale by Time Warner, Elektra was merged into the Atlantic Records Group and officially relaunched in 2009.
