SymphonyOS, an AI-powered marketing platform for artists, creators, managers, and indie labels has closed a $1 million pre-seed fundraising round from strategic investors from the music and tech sectors.
According to a press release, Symphony’s fundraising round includes Spice Capital, GoldHouse Ventures, LVRN Records, Guin Records.
It also includes former Motown Records CEO Ethiopia Habtemariam and a roster of artists including 21 Savage and 24kGoldn.
Described as a “one-stop marketing platform for creators”, Symphony says that it “harnesses the power of AI to analyze millions of data points and create tested music marketing strategies that artists and labels can unleash with a few taps”.
The startup claims that its platform is “trained on marketing principles and over 125 million fans”, and that its AI automatically tracks artists’ fan bases and content across every platform to deliver insights and suggest tactics.
The company says that its SymphonyOS platform is a “product of 10 years of working with artists and developing data-driven marketing tools between the co-founders”.
Those co-founders, Chuka Chase and Megh Vakharia, began working together in 2016 when they founded Integral Studio, a creative and digital agency that works with managers and artists to “engage, analyze, and monetize their fan bases”.
Vakharia has experience in computer and data science with Hulu and Chase worked as a technical director for Childish Gambino and Mac Miller.
Integral Studio’s first project was building out a website to roll out an album for the then up-and-coming SZA. According to SymphonyOS’s co-founders, “two months after the launch of her new website, she signed with a major label”.
Next, Chuka Chase and Megh Vakharia built an augmented reality app for Big Sean before taking on another project with Travis Scott.
Via Integral Studio, Chuka Chase and Megh Vakharia say that they amassed data from over 25 million fans as a result of artist websites and digital projects, and “decided they needed to find a way to leverage that information to benefit artists”.
SymphonyOS says that it has processed over $750,000 of advertising budgets since its beta launch in April 2022, and has driven “over 150 million streams for artists directly developed by Integral Studio”.
“Spice Capital is thrilled to support SymphonyOS on their mission to bring AI-powered marketing tools to creators.”
Maya Bakhai, Spice Capital
“Spice Capital is thrilled to support SymphonyOS on their mission to bring AI-powered marketing tools to creators. As first-generation immigrants, Megh and Chuka are an embodiment of the American Dream–proving they could build multiple businesses in the historically gated music industry. The decision to back Symphony was an easy yes,” explains Maya Bakhai, Founder and General Partner at Spice Capital.
Added Bakhai: “They have consistently been ahead of every tech trend in music and have been fearless in shipping new features that make Symphony the premiere spot for the 50M creators looking to grow their fanbase. It is clear Megh and Chuka have a recipe for success, as Symphony has shown consistent MoM MRR growth and secured partnerships with some of the largest music industry giants. There is a multi-billion dollar opportunity for an easy-to-use marketing suite, and Symphony is just in the first inning.”
“We’re all about developing talent for the long run and SymphonyOS is helping us achieve that.”
Tunde Balogun, LVRN
“We’re all about developing talent for the long run and SymphonyOS is helping us achieve that,” says Tunde Balogun, Co-founder and President of LVRN.
“It feels great that indie labels are able to take control of their own fan data, put it to work on behalf of their artists, and invite other stakeholders as necessary.”
We’re grateful to have the support and backing of some of the biggest creatives in the world as we build towards this future every day.”
Megh Vakharia, SymphonyOS
SymphonyOS CEO Megh Vakharia, said: “SymphonyOS is a vision we’ve been working towards for a long time, and it’s something we built out of frustration with the status quo.
“We’ve spent a lot of time working with artists big and small, and the one thing that always stood out to us was how inadequate the tools were to actually help them make informed decisions on how to build their businesses.
Added Vakharia: “We’ve taken all of those tools, put them into one state-of-the-art, easy-to-use platform backed by our marketing AI Maestro, and built something that solves a big pain point for anyone who wants to grow.
“The next million creators deserve technology that helps them build on their own terms, with tools that actually empower them to own their data and grow their careers – from their first release to superstardom. We’re grateful to have the support and backing of some of the biggest creatives in the world as we build towards this future every day.”Music Business Worldwide
