Val Pensa has been promoted to Senior Vice President, Pop/Rock Marketing at RCA Records, moving up from her role as Vice President, Marketing.
Based in the label’s New York headquarters, Pensa will now be spearheading campaigns for P!NK, Miley Cyrus, Pentatonix and Zayn, alongside her active roster.
During her tenure at Sony, Pensa has directed successful campaigns for superstar and emerging talent including Britney Spears, Tinashe, Cam, Grace, Kygo and Snakehips.
She also led the marketing campaign for Sia’s multi-platinum selling albums 1,000 Forms of Fear and This is Acting, and has recently been instrumental in the launch of Backstreet Boys’ comeback single, Don’t Go Breaking My Heart.
Pensa was named a Billboard 40 Under 40 Power Player in 2016, a Billboard 30 Under 30 Power Player in 2009 and is a three-time Clio Award winner for her marketing campaign for Sia’s ‘Chandelier’.
“Val is impressive not only due to her A+ execution but also for her limitless passion for our artists.”
carolyn williams, rca records
Carolyn Williams, newly promoted EVP, Marketing at RCA Records, said: “Val is impressive not only due to her A+ execution but also for her limitless passion for our artists.
“She has enjoyed many stand out moments in her career at RCA and I’m looking forward to her next chapter.”
Pensa added: “I am incredibly grateful to Peter Edge, John Fleckenstein, Joe Riccitelli and Carolyn Williams for this amazing opportunity.
“I have been lucky enough to call RCA my home for the majority of my career and I am thrilled to continue to work in an environment that nurtures creativity, innovation and artist development.”
val pensa
“I have been lucky enough to call RCA my home for the majority of my career and I am thrilled to continue to work in an environment that nurtures creativity, innovation and artist development.”
Pensa began her career as an intern at RCA Music Group while working at WKCI-FM New Haven.
An assistant position at J Records followed, before she became the sole marketing director at A&M/Octone Records, working with Maroon 5 on multiple Grammy Winning, multi-platinum selling campaigns.
Pensa then made her way back to the RCA Records fold in the digital marketing department and worked on the digital campaigns for P!NK, Pitbull and more.Music Business Worldwide
