Los Angeles-based B2B music licensing company Songtradr has acquired AI metadata and music search company, Musicube.
Based in Hamburg, Germany, Musicube’s database includes more than 50 million song titles, as well as more than 500 keywords (such as moods, musical characteristics, content from song lyrics and many more).
In press materials announcing the news, Songtradr states that Musicube uses neural networks and proprietary artificial intelligence to help match music to content and a brand’s target audience.
Songtradr says that this technology enhances its own B2B music solutions “that harness the power of data and tech-enabled intelligence with creative excellence”.
Musicube’s proprietary software is delivered via web widgets and an API that provides what Songtradr calls “pristine metadata at scale” for music labels, publishers, music supervisors, among many other audiences.
The technology also allows customers to search for tracks, playlists and artists based on audiences, moods, genres, vocal features, instruments, tempo and more.
In addition to Musicube, Songtradr’s portfolio of music companies includes Massive Music (acquired in June 2021), Big Sync Music (acquired in February 2019) and Song Zu (acquired in March 2021).
Other companies acquired by Songtradr include film, TV and gaming music data platform Tunefind, and Pretzel, which provides DMCA-proof music for Twitch and YouTube livestreamers.
In September 2020, Songtradr invested $1m in music credit resource Jaxsta, inks exclusive partnership
Songtradr has a team of more than 350 people and offices in 12 countries worldwide.
“Adding the Musicube technologies, data and extraordinary team to Songtradr will help accelerate our enterprise customer user experience.”
Paul Wiltshire, Songtradr
“Musicube has approached audio analysis from an entirely unique perspective and this acquisition accelerates our mission to increase the value and effectiveness of music in content,” said Paul Wiltshire, CEO of Songtradr.
“Their impressive team of passionate musicologists and data scientists understand the power of data and its relationship with music, which ultimately benefits our brand and agency customers as well as music rights holders.
“In order to have the world’s best B2B music search and recommendation technology, we need premier metadata enrichment technology, which is a key component of the B2B music supply chain.
“Adding the Musicube technologies, data and extraordinary team to Songtradr will help accelerate our enterprise customer user experience.”
“We are incredibly happy to join this exceptional team of music lovers and technologists as every single conversation we have had can be characterized by both cordiality and an ambitious agenda.
David Hoga, Musicube
David Hoga, CEO and founder of Musicube, added: “Songtradr is the most exciting music company we have seen in a very long time.
“We are incredibly happy to join this exceptional team of music lovers and technologists as every single conversation we have had can be characterized by both cordiality and an ambitious agenda.
“We share a common vision of an artist-friendly music industry, using data to achieve it.”Music Business Worldwide
