Kehinde Hassan, Director of Global Music Culture at Splice
Music creation marketplace Splice, which claims to be used by over 4 million people, has hired Grammy-nominated producer Kehinde Hassan as its Director of Global Music Culture.
In this newly created role, Splice says Hassan will help to create new partnership opportunities with music companies, producers and brands.
Bloombergreports that Splice is now valued at nearly $500m.
As one-half of duo Christian Rich, which he founded with his twin brother Taiwo, Hassan earned a Grammy nomination for his work on Childish Gambino’s Because The Internet, and produced and worked on tracks for Drake (Pound Cake, featuring Jay Z), Earl Sweatshirt (Chum), J. Cole (Sparks Will Fly), Vince Staples (Big Fish) and Marshmello (You Can Cry, with Juicy J).
Christian Rich has also released several EPs and one full-length project, a joint single with Jaden Smith and has forthcoming tracks in the pipeline with artists like Snoh Aalegra, Channel Tres and DaVido.
“sample culture, it’s your secret sauce. It’s your crate digging.”
Kehinde Hassan
Kehinde Hassan, said: “When you think about sample culture, it’s your secret sauce. It’s your crate digging.
“With Splice, we can share these ingredients across global music culture and this can change creators’ lives.
“Splice is already home to an incredibly diverse and global library — I can’t wait to expand our partnerships as the platform thrives around the world.”
“[Hassan] uniquely understands the life of a DIY artist.”
Maria Egan
Maria Egan, Splice Chief Music Officer, said: “I have always deeply respected Kehinde as a human, tastemaker and producer.
“He uniquely understands the life of a DIY artist, has explored the music business landscape globally and also worked with some of the most important artists of our time.
“His relationships and perspective across so many different facets of music will be a great asset to the Splice community.”Music Business Worldwide
