Kobalt has partnered with Faction Entertainment – the artist management company created by INgrooves Music Group founder Robb McDaniels.
Under the deal, Faction talent managers will use Kobalt as their preferred partner for publishing, label and digital distribution services, effective immediately.
As revealed last year, Los Angeles-based Faction has a unique setup whereby artist manager partners receive a chunk of equity in the wider business.
Faction, dubbed a ‘management services’ company, offering managers support with digital marketing and social media, tour marketing, business operations, accounting, HR and what it calls ‘a groundbreaking idea incubator to help managers and artists develop and commercialize new brands and products’.
The aim is to reduce managers’ fixed costs and increase their revenue bases.
“After an in-depth analysis of the marketplace, it is clear that Kobalt has made the necessary investment in its people and infrastructure over the past few years to create the best global partner for our company.”
Robb McDaniels, Faction
Richard Sanders, President of Kobalt, commented, “As Kobalt continues to expand its creative offerings and partnerships, we remain loyal to our mission of transparency, trust and innovation; this partnership reflects all of those key pillars.
“Robb McDaniels is an industry leader with a progressive and innovative approach that perfectly aligns with ours, we are looking forward to collaborating with him and his team at Faction.”
“Having a world class digital distribution and publishing administration partner was a priority for us as we look to empower Faction’s managers and their artists,” commented Faction’s Founder and CEO, Robb McDaniels.
“After an in-depth analysis of the marketplace, it is clear that Kobalt has made the necessary investment in its people and infrastructure over the past few years to create the best global partner for our company.”
“The genesis of any great music company will always be great artistry,” added Ron Cerrito, General Manager with Kobalt Label Services.
“Our vision is to offer investment, transparency and the largest, most experienced global team available to independent artists. Our business model is perfectly aligned with Faction’s growing list of managers and artist roster.”
McDaniels founded Faction with Kevin Zinger and Ivory Daniel in collaboration with Regime Management.
Its group of initial management partners included Kino Childrey (Royce 5’9, Slaughterhouse), Paul Stepanek (Sick Puppies, Trevor Hall), Marc Friedenberg (Jamestown Revival), Anna Axster (Ryan Bingham) and Brian Ross (Thievery Corporation, Blackalicious).Music Business Worldwide
